Novel market monitoring techniques and groundbreaking “analytics” formed the foundation of Ad-Scan Inc., his first venture (which was acquired by AC Nielsen).  Their output also helped drive the long-term success of personal computers for such industry leaders as Apple, IBM, and HP.  As well, these tools ensured Rogers became a wireless leader in Canada, while also assisting in building the burgeoning market for ibuprofen (e.g. Advil, Motrin, etc).  Moreover, they were instrumental in General Motors surviving an earlier brush with disaster.

With respect to government services, Dan has personally briefed some of the most prominent American lawmakers, their senior aides, and top-ranked Pentagon officials in Washington, DC.  In fact, over a 17 week period in 2005, he delivered 12 briefings to General Officers, with findings that are still not for publication.