Dan Wasserman
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About Dan Wasserman


Dan’s broad background ranges from senior management in large agencies, to building entrepreneurial ventures, to consulting/mentoring for both global enterprises and aspiring individuals.

In addition to being an innovator, Dan has guided executives from "Fortune 500" companies, senior government officials, and entrepreneurs.


Novel market monitoring techniques and groundbreaking “analytics” formed the foundation of Ad-Scan Inc., his first venture (which was acquired by AC Nielsen).  Their output also helped drive the long-term success of personal computers for such industry leaders as Apple, IBM, and HP.  As well, these tools ensured Rogers became a wireless leader in Canada, while also assisting in building the burgeoning market for ibuprofen (e.g. Advil, Motrin, etc).  Moreover, they were instrumental in General Motors surviving an earlier brush with disaster.

With respect to government services, Dan has personally briefed some of the most prominent American lawmakers, their senior aides, and top-ranked Pentagon officials in Washington, DC.  In fact, over a 17 week period in 2005, he delivered 12 briefings to General Officers, with findings that are still not for publication.

Entrepreneurially, he has successfully built companies as well as guided others in such fields as advertising, communications, entertainment, information technology, and more recently “green tech.” Dan is also an Entrepreneur in Residence (EIR) at ventureLAB.